Sam Ross is Executive Director for Visit Carlsbad, the official destination marketing organization for Carlsbad, California. Sam is responsible for implementing Visit Carlsbad's business and marketing plans and defines the marketing strategies for Carlsbad's growing tourism industry. This includes maintaining partnerships with local hotels and attractions. Prior to joining Visit Carlsbad, he was employed in the tourism industry with the San Diego CVB and Denver Metro CVB. Sam was born in Cocoa Beach, FL., and moved with his family moved to Brussels, Belgium where he attended and graduated from the International School of Brussels.
As multigenerational travel continues to trend, families want to visit destinations where there are activities to satisfy everyone from toddlers to grandparents. A recent study by the U. S. Chamber of Commerce Foundation reported that Gen Z influences $600 billion of family spending, playing a pivotal role in the decision to take family trips. What […]
Nestled in the coastal foothills of north San Diego County, travelers will find the seaside town of Carlsbad, California. Known for its landmark attractions including The Flower Fields and LEGOLAND® California resort, it may come as a surprise that the destination is a mecca for wellness experiences. Originally drawing wellness seekers with its mineral spring […]
