Karla: Germany's answer to 'beer for women'
By Paul Johnson on Jul 24, 2006 in Europe, Food and Drink, Germany, Regions, Travel Miscellany, Western Europe
The German brewer Karlsberg (not to be confused with the Danish Carlsberg) is marketing a beer specifically to women. The beer, named Karla, is being promoted for its health benefits since it blends beer and fruit juices and has a low alcohol content. Interestingly, up to now beer is not as popular to females in Germany, compared with other European countries, as it is regarded as fattening and lacking sophistication.
