· · · · ·

Karla: Germany’s answer to ‘beer for women’

Karla - beer for womenThe German brewer Karlsberg (not to be confused with the Danish Carlsberg) is marketing a beer specifically to women. The beer, named Karla, is being promoted for its health benefits since it blends beer and fruit juices and has a low alcohol content. Interestingly, up to now beer is not as popular to females in Germany, compared with other European countries, as it is regarded as fattening and lacking sophistication.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

Did you enjoy this article?

Receive similar content direct to your inbox.