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Business Select from Southwest

SouthwestIn a bid to get more business class passengers, Southwest Airlines has raised its last minute fares and now calls them ‘Business Select’. For an extra $10 TO $20 you’ll get Group A priority boarding, a free on-board drink and extra Rapid Rewards credits, but you’ll still be in a one-class cabin with no assigned seating. These fares are expected to account for around 10% of passengers and, amazingly, add at least $100 million to the airline’s annual revenue.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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One Comment

  1. amazing the amount this is supposed to add to their revenue. not sure whether it is really worth it – may if you were a frequent traveller to rack up the points but can’t see much more benefit. Have to say they are one of the best low cost carriers.

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