Baglioni Marrakech awarded Best Fractional Resort Worldwide

One of Morocco’s most exciting and design-led five-star hotel, spa and real estate resorts, The Baglioni Marrakech, has received the two top accolades for Best Fractional Resort Worldwide and Best Fractional Resort for Europe & Middle East from Perspective Magazine.

The Baglioni Marrakech unites some of the leading brands in luxury travel, with the hotel managed by Baglioni, a Six Senses Spa and interior design by Jade Jagger. The functionality of the Residence Club is the brainchild of fractional ownership advisory and management company, Valhalla Associates and real estate consultancy Intelligent Partnership.

Jade Jagger and her business partner, Tom Bartlett, visited many different examples of traditional Moroccan buildings, some hotels and some private houses, but the Marrakech courtyard house was always the style to which they returned. The villas marry the vernacular of Islamic architecture with a profoundly European sensibility, to create a beautiful contemporary re-interpretation of the classic riad.

They have stripped back the Moroccan influences to create simple proportional backdrops in the bones of the house and then contrast that with rich detail and material or shape. Examples are a velvet Tom Dixon chair against a modernist window opening or modern sofa upholstered in brocade. Jagger and Bartlett have tried to use as much of Marrakech design as they can, while making it relevant to an international audience.

The Residence Club at The Baglioni Marrakech was elected because of its ease of use for owners and its understated luxury. Each of the 15 four- or five-bedroom villas (measuring between 675sqm and 840 sqm with large gardens up to 4,500 sqm and private pools) can have up to ten fractional owners (from €295,000 per fraction), giving five weeks’ flexible use a year. The villas’ clever design is such that they can be split into four or five separate hotel suites, maximising rental yields for owners and creating a varied inventory for Baglioni Hotels. To purchase outright costs from €1.96m. Villa and fractional owners get full hotel services from The Baglioni.

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