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12 top men’s fashion brands to check out in London

Whether you are a gentleman searching for a new look or if you are seeking a luxury gift for the special man in your life, London has a vast array of top fashion brands to suit your needs. The UK‘s capital city is complete shopping heaven for men, with such a wide selection of luxury brands to select from. Check out this selection of some of the top London fashion brands at the moment and make sure you pop in for a look around the next time you pass one by.

James Lock & Co

Lock & Co is a real gem in St James’s that for hundreds of years has been supplying its finest hats worldwide.

Lock and Co

Present in the premises of an old coffee shop and first opened in 1759, it represents one of the oldest shops in London’s famous West End. Famous past customers include Winston Churchill, Oscar Wilde as well as Admiral Lord Nelson and the shop holds two royal warrants.

Make sure you visit the branch some day on St James St soon to soak in hundreds of years of luxury history.

Paul Smith

Highly acclaimed Paul Smith is regarded for his idiosyncratic approach to British styling. He opened his first shop in Nottingham in 1970 while studying the art of tailoring.

Smith debuted his menswear collection in Paris in 1976 and now sells to 66 countries all over the word and has 14 collections. To this day, he is still heavily involved and is a vital part of the business.

Paul Smith is present at several stores in Central London.

Pal Zileri

The Pal Zileri brand was started in the eighties in Northeast Italy by a selection of businessmen. It is now available in all corners of the world, in top boutiques spanning over 70 countries. Italy’s confidence and dominance in the classic fashion stakes are the two pillars upon which this brand’s success is based.

Pal Zileri

The range on offer today has been developed and extended over the years. Casual designs from more modern labels, Pal Zileri Concept and LAB go hand-in-hand with more sophisticated tailor made suits.

Pal Zileri is available at Hans Crescent in exclusive Knightsbridge, New Bond Street as well as The Village at Westfield Shopping Centre in West London.

Anthony Sinclair

Sackville Street in Mayfair plays host to one the top British-based traditional tailoring businesses around.

Anthony Sinclair

It is famous for being the original tailor for James Bond and for developing the Conduit Cut style, which still looks as classy as it did when 007 first hit the screen over 50 years ago.

Following Sean Connery’s adoption of this innovative look, the Conduit Cut became a real landmark in Savile Row tailoring history. He wore suits from Sinclair for all appearances from 1962 until 1971, finishing in Diamonds Are Forever.

Booking a tailoring appointment in advance is necessary, so make sure you get in contact with Anthony Sinclair today.


Fedeli was the first Italian firm to specialise in the area of top quality cashmere knitwear in the 1950s. It was originally established by the Fedeli family in 1934 to create handmade felt hats, which were of immense popularity at the time.


Its real love of passion for individuality as well as elegance are the main inspirations behind this luxury brand. It offers collections for both summer and winter, with classics also available all year for its loyal customers.

Fedeli still operate their very original store in the fashionable Via Montenapoleone in in Milan while also having a presence at Draycott Avenue in London.


DAKS has always gone hand-in hand with British Heritage, elegance and style. It originally provided bespoke tailoring when established at Middlesex Street in London.


The brand is one of the most standout British luxury labels today, which specialises in unisex fine tailoring as well as luxury accessories. It holds Royal Warrants which were granted by three members of the royal family. DAKS collections are sold in over 30 different countries and in 2,000 shops worldwide, figures that are on the rise.

Its flagship store exists at Old Bond Street in the heart of Mayfair. Pop in for a browse to see what all the fuss is about.

The White Shirt Haberdasher

The White Shirt Haberdasher takes immense pride is making its luxury white shirts.

The White Shirt Haberdasher

They are not just any white shirts – but shirts produced by the premier British white shirt company. Its bespoke shirt makers are experts when it comes to the past and current trends of British shirt making.

The White Shirt Haberdasher focuses on top craftsmanship and quality rather than a designer label with its designs being hand finished to the highest standards in Britain.

Many notable businessmen and celebrities turn to The White Shirt Haberdasher for one of their most important items of clothing.

The White Shirt Haberdasher is present on the High Street of St John’s Wood.

Mr. Hare

Founded in 2008, Mr. Hare is a company from London specialising in contemporary, luxury gentleman’s shoes.

His original key aim was to create the perfect selection of shoes for his wardrobe, before sharing it with the world. The majority of his shoes have been created using fine Italian leathers from a place called Santa Croce sull Arno in Italy.

Mr. Hare’s exclusive collection is present in London at Stafford Street.


E.Marinella was established in 1914 by Eugenio Marinella; a gentleman who started out by importing British textiles for the Neapolitan elite.

The company has returned to its London roots in the form of a luxury boutique at Maddox Street in Mayfair. The store contains many neoclassical details with an aristocratic atmosphere which complements the various family portraits on display with a muted colour palette.

Make sure you call by to examine its extensive collection of elegant Italian handcrafted ties as well as a wide range of accessories such as perfume, leather products and watches.

Porsche Design

Porsche Design products have been linked to with timeless, functional and puristic design since 1972.

Porsche Design

Its collection of products include watches, luggage, a line of men’s fragrances, classic men’s accessories as well as many more luxury products. It is regarded as one of the most highly acclaimed design studios in Europe having claimed over 170 awards internationally thanks to its own special design philosophy.

Porsche Design’s collection is available at Harrods, Knightsbridge.


N.Peal is highly regarded on the London fashion scene.

Its main areas of expertise include using high quality cashmere, creating stunningly crafted garments as well as its meticulous use of texture.

N. Peal is present at 149A Sloane Street as well as No.37 at The Burlington Arcade.

Alfred Dunhill

The fabulous London home of Alfred Dunhill right in Mayfair is a great retreat for men seeking the best in style.

Alfred Dunhill

Luxury services include a Bar Lounge, Screening Room, Luxury Barber and Humidor surround the finest Dunhill collections.

Call in for a look around their premises at 2 Davies St in the heart of Mayfair.

Marta Miklinska is Digital Marketing Manager at 5ive Star London.

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