Top 10 trending destinations in the world

To commence the 2023 travel and hospitality awards season, Tripadvisor®, the world’s largest travel guidance platform, has revealed its Travelers’ Choice® Best of the Best Destination Awards. Every year, Tripadvisor analyzes the millions of reviews submitted on its platform over the past 12-months by a global community of hundreds of millions of travelers to uncover the best guidance for everyone looking to make amazing memories on their next holiday or vacation.

Rather than relying on a cadre of tourism editors to tout what they believe are the best destinations worldwide for a vacation, Tripadvisor’s rankings are based on insights from millions of real travelers who visited these destinations in the past year and left their feedback on Tripadvisor. All the Tripadvisor community’s favorite travel destinations of 2022, plus their recommendations of the best places to travel in 2023 can be found here.

“We saw a resurgence of travel demand in 2022, and the outlook for this year is bright,” said Sarah Firshein, the Head of Editorial at Tripadvisor. “Long-haul trips have made a comeback, and we’re seeing a lot of Americans excited to plan trips to Asia and the Pacific region for the first time in several years. Cities like Paris and London, which may have taken a backseat to less populous destinations throughout the pandemic, are back on travelers’ minds, while places like Alaska and Cuba are also piquing a lot of interest.”

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This year, the Travelers’ Choice Destinations span six subcategories: Popular Destinations, Trending Destinations, Food Destinations, Best Places to Ski, Nature Destinations and Best Places for Culture.

On Tripadvisor’s perennial Popular Destinations list, showcasing travelers’ favorite destinations overall from the past year, Dubai maintains its No. 1 spot for the second year in a row. As a global hub of luxury hospitality and cutting-edge architecture, the “City of Gold” offers world-class retail and culture catering to the wants and needs of travelers from all over. In the U.S., New York City is back on top after dropping to No. 5 last year as the result of the pandemic. All the Popular Destinations can be seen here.

Cuba is the No. 1 Trending Destination in the world for 2023; this category reveals destinations with the greatest year-over-year growth in interest on Tripadvisor, indicating new hotspots on the rise. Since the U.S. eased some travel restrictions in May, and with the addition of new direct flight routes, appetite among travelers for Cuba has been surging on Tripadvisor. Known for old-world architecture and rich history, the island offers fascinating opportunities for cultural exchange. This is followed by Hoi An, Vietnam, at No. 2 and Mauritius at No. 3. Asia is the top trending region in this category, taking half of the top 10 spots. Closer to home, Juneau, Alaska, made its debut as the No. 1 Trending Destination in the United States for 2023. Located at the base of Mount Juneau, this is the perfect place for a journey into the gorgeous Alaskan wilderness. All the Trending Destinations can be seen here.

In addition to popularity, Tripadvisor is also awarding destinations based on top travel interests: food, skiing, nature, and culture. As many plan trips around opportunities to enjoy cuisine, we have issued the best Food Destinations list, highlighting locales known for their cuisine as well as those known for their burgeoning dining scenes. Unsurprisingly, Rome is the No. 1 Food Destination for 2023, while New Orleans tops the U.S. list. All the Best Food Destinations can be seen here.

A particularly timely category, with droves of travelers currently in search of epic ski trips, Tripadvisor unveils the Best Places to Ski, according to those who hit the slopes in 2022. With its stunning landscape and down-to-earth mountain culture, Whistler, Canada, is the No. 1 Ski Destination in the world this year. Meanwhile, Jackson, Wyoming, is the best in the U.S. (No. 2 in North America) for the second consecutive year. From regular, cross-country, snowcat, and even heli-skiing, Jackson has it all. All the Best Places to Ski can be seen here.

New for 2023: the best Nature Destinations. It’s no secret that destinations abundant in fresh air and pristine nature rose in popularity throughout the pandemic, and although big cities are back, the appetite for outdoor adventure remains strong. In this inaugural category, Mauritius is the No. 1 Nature Destination. A tropical island paradise 1,200 miles off the coast of southeast Africa, Mauritius is home to waterfalls, wildlife areas, and national parks, making it a nature lover’s perfect getaway. All the Best Nature Destinations can be seen here.

Another new category this year is the Best Places for Culture, celebrating the top places people visit to engage with local history and cultural activities. While every city has its own unique culture, this list reveals travelers’ absolute favorite getaways for a cultural trip, headlined by Fes, Morocco, at No. 1. This walled city is a UNESCO World Heritage Site harkening back to medieval times with the ancient maze-like quarters of the Medina to Fes el-Bali and the four imposing Gates of Fes, with their distinctive Moroccan tile work. All the Best Places for Culture can be seen here.

“Above all, travelers are seeking out new adventures this year, and our Travelers’ Choice 2023 Destinations list reflects the very best places chosen by our devoted community,” Firshein said. “The diverse range of choices offer opportunities for cultural immersion, incredible culinary experiences, awe-inspiring natural wonders, and more—it’s really the ultimate reference guide for travelers dreaming about where to go next.”

Top 10 trending destinations in the world

1. Cuba

Don’t miss: wander around the charming streets of Old Havana

2.Hoi An, Vietnam

Don’t miss: explore Ba Na Hills and the picturesque Golden Bridge

3. Mauritius

Don’t miss: enjoy a Catamaran cruise to Ile aux cerfs

4. Siem Reap, Cambodia

Don’t miss: sunrise tour of Angkor Wat

5. Chiang Mai, Thailand

Don’t miss: take a Thai and Akha cooking class

6. Grand Cayman, Caribbean

Don’t miss: snorkel Stingray City

7. Fes, Morocco

Don’t miss: take a walking tour through the charming walled city

8. Baku, Azerbaijan

Don’t miss: explore the Absheron peninsula’s diverse attractions on a full day tour

9. Kathmandu, Nepal

Don’t miss: hop on a flight for close-up views of Mount Everest

10. Krakow, Poland

Don’t miss: dive into Polish culture and cuisine with a vodka tour

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Telegraph.

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5 Comments

  1. Travellers tell me that Cuba is fascinating though a little short on luxury. Mauritius would get my vote, some fabulous hotels and dreamy beaches.

  2. Although this is about trending destinations I am surprised that London, New York, Paris and Sydney don’t get a look in.

  3. Great that Cuba is Number One but be careful.

    The USA has declared Cuba a terrorist state. If you’ve got a Cuba stamp on your passport you may have problems entering the USA.

    You are unlikely to get USA entry on an ESTA, you may have to apply for the full visa.

    If you are considering Cuba think through any future plans involving the USA.

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