On selected flights during May, Upper Class fliers with Virgin Atlantic will be ‘treated’ to a new in-flight innovation. More comfortable seats, free WiFi, a new menu or maybe improved cabin staff, you might wonder? Think again. No… their great idea – which has reportedly been the culmination of the efforts of four designers working for six weeks – is novelty ice cubes that look like Sir Richard Branson’s head. Yep, that’s it… something I’m sure you always wanted. Apparently it’s actually a move designed to celebrate the launch of the airlines new in-flight bar. Ridiculous though it might be, I guess it will have the desired PR effect.
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