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Virgin on the ridiculous: is this REALLY what we want from our airlines these days?!

On selected flights during May, Upper Class fliers with Virgin Atlantic will be ‘treated’ to a new in-flight innovation.  More comfortable seats, free WiFi, a new menu or maybe improved cabin staff, you might wonder?  Think again. No… their great idea – which has reportedly been the culmination of the efforts of four designers working for six weeks – is novelty ice cubes that look like Sir Richard Branson’s head.  Yep, that’s it… something I’m sure you always wanted.  Apparently it’s actually a move designed to celebrate the launch of the airline’s new in-flight bar.  Ridiculous though it might be, I guess it will have the desired PR effect.

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

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