Virgin on the ridiculous: is this REALLY what we want from our airlines these days?!

On selected flights during May, Upper Class fliers with Virgin Atlantic will be ‘treated’ to a new in-flight innovation.  More comfortable seats, free WiFi, a new menu or maybe improved cabin staff, you might wonder?  Think again. No… their great idea – which has reportedly been the culmination of the efforts of four designers working for six weeks – is novelty ice cubes that look like Sir Richard Branson’s head.  Yep, that’s it… something I’m sure you always wanted.  Apparently it’s actually a move designed to celebrate the launch of the airline’s new in-flight bar.  Ridiculous though it might be, I guess it will have the desired PR effect.