Virgin on the ridiculous: is this REALLY what we want from our airlines these days?!
By Paul Johnson on May 02, 2012 in Air Travel, Bars, Celebrities, Food and Drink, Fun Stuff, Going Out, Speciality Travel, Travel Miscellany
On selected flights during May, Upper Class fliers with Virgin Atlantic will be ‘treated’ to a new in-flight innovation. More comfortable seats, free WiFi, a new menu or maybe improved cabin staff, you might wonder? Think again. No… their great idea – which has reportedly been the culmination of the efforts of four designers working for six weeks – is novelty ice cubes that look like Sir Richard Branson’s head. Yep, that’s it… something I’m sure you always wanted. Apparently it’s actually a move designed to celebrate the launch of the airline’s new in-flight bar. Ridiculous though it might be, I guess it will have the desired PR effect.
I’m quite happy with standard ice cubes, no need to fashion them after someone’s head!