· · · · ·

Luggage tags made by a 12 year old – all proceeds go to charity!

Our younger son, Tom, recently returned from school, telling us all about The Tenner Challenge, an initiative designed to get children to try their hand at entrepreneurship. Students are given £10 to invest in a product or service, and to see what they can turn that sum into in just 4 weeks. Tom has decided that he wants to take part by making luggage tags and “promoting them on Daddy’s blog”, so here goes…! After watching various YouTube videos, he has decided to make them out of duck tape which is, of course, inexpensive. We’ve had to have a few words about how careful he needs to be using a Stanley knife! He’s learnt a lesson or two in product development and, after a number of design tweaks (he initially used Velcro for the fastening but found that was a little too strong and becoming detached from the tape!) has opted for using string instead. And here is the final product. He has decided to sell these for £1 each £3 each [see footnote below] (plus P&P at cost, and he’ll send to anywhere in the world!). He has been asked how much of the profits he would like to go to charity, and has opted for 100% to go to Macmillan, a UK charity offering cancer care and support. If you would like one of these luggage tags (or more than one!), please comment below or contact me here and I’ll pass your message on. Thank you. :) — Footnote: Tom has had far more orders for luggage tags than he expected with more than 30 orders coming in the first few hours! Whilst that’s great news, he still unfortunately needs to do his homework after school each evening, as well as make his luggage tags, so we hope you don’t mind but he’s changing the price to £3 per tag. Please rest assured that 100% of the profits will still go to the Macmillan charity. Here’s the latest batch of tags Tom has made. And here’s Tom with the tags. He also wanted a picture with our dog, George, but – being a Springer Spaniel – he was a little reluctant to sit still!

Paul Johnson

Paul Johnson is Editor of A Luxury Travel Blog and has worked in the travel industry for more than 30 years. He is Winner of the Innovations in Travel ‘Best Travel Influencer’ Award from WIRED magazine. In addition to other awards, the blog has also been voted “one of the world’s best travel blogs” and “best for luxury” by The Daily Telegraph.

Did you enjoy this article?

Receive similar content direct to your inbox.


  1. Hello there

    Lovely& interesting initiative article.
    Love to get 2 of those smart tags.

    All the best & good luck with your project

    1. Hi Michael,
      I’m so happy to hear that you’re interested.
      I’ve got two wonderful tags ready to send. My Dad will be in touch with you shortly to ask for your address.
      Thank you!

  2. I would like to support this effort and what a lovely one.

    Can you kindly let me know how to get details to him and place some orders?

    Thanks so much

  3. Dear Paul and Tom

    I have responded to your email and sent you by email my address and payment details.

    But anyway hete is again my ad dress
    Michael Artz
    [address edited for privacy]
    The Netherlands.

    Let me know if you received my email.

    Kind regards

    1. Thank you, Michael… I have your email and will pass the details on to Tom. (I’m also just editing your address above, for your own privacy and so you don’t get unwanted junk from anyone.) He has around 14 orders since posting this last night so it seems like he may be busy!! :)


  4. I’d love a couple of tags and as you are donating 100% to MacMillan I’ll pay AUD$50 for the privilege. Please advise how to get the payment to you.

    1. Hi Mark… that’s wonderful, thank you! Tom is at school just now (yesterday, he had the day off because of snow so he was able to get a number of tags made!) but I will let him know. I’ll also send you an email shortly. Thanks a million, Paul

  5. Inspired Tom! (And Paul!) My wife just did a run for Macmillan so I’m totally tuned in. Cheeky request, but do you customise the colours? If not I’d still be happy to donate 20 GBP. Big thumbsup to you both! Andy

  6. Dear Paul and Tom
    I think this is a creative initiative and I would like to support you and your chosen charity. Can you send me the details on how to order some of your tags? Thanks in advance and looking forward to hearing from you.

    Kind regards, Kath

    1. Hi Gwyneth… it’s Paul, not Michael (well, it’s actually my son, Tom, who is making them!) (One of the first people to comment was Michael so perhaps that’s the reason for the confusion…) Anyway, it’s lovely that you’d like to buy some tags – thank you! I shall send you an email… all the best, Paul

Leave a Reply

Your email address will not be published. Required fields are marked *